CloseAlert considers four different use-cases for feedback collection;

  1. Email satisfaction

  2. In-email content

  3. Customer journeys

  4. Customer relationships

Email satifaction

Form type aimed at gathering satisfaction scores over an entire email.

Use the 'Email satisfaction' category, if you wish to know what respondents think of the email. This is by default a sentiment question at the bottom of the email. It is possible to add multiple questions to the form.

In-email content

Form type aimed at gathering feedback about specific content within an email

Use the 'In-email content' category to ask about a specific part/ content blok within your email.
The CloseAlert widget is placed within the email (underneath the specific content block) and you want to make it smaller.

Customer Journeys

Form type to be utilized to evaluate a flow, journey, or process.

Use the 'Customer Journey' category to get feedback over a series of touch-points (i.e. you measure an entire flow, journey, or process)
Since this measurement is either ongoing or periodically, results are viewed per form.

Customer Relationships

Category aimed at measuring the customer relationship. 

You may decide to use the 'Customer relationships' category in a dedicated email. This category is designed to evaluate how customers feel about your company.
Since this measurement is either ongoing or periodically, results are viewed per form.

Next, learn about the results per category

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