If you want to receive relevant feedback on your email, you have to ask the right questions. These questions can be created and edited in the form editor.

Learn about the form editor quickly in this short video (or read about it below).

When you log on to the platform and go to the Forms page, you will see a list of all your forms, on the left side you can switch between the four different Form categories.

To build a new form, click on the blue 'create new form' button on the right side of the page.

Select "create form" and a modal pops up.

In this modal, you select what type of feedback you want to collect. Either start from one of our templates or create a form from scratch. You can easily preview the template by clicking the Preview button. Select one of our categories to create the right form:

  1. Email satisfaction: Select this category for monitoring email sentiment. 

  2. In-email content: Select this category if you want to ask something specific about (a part of) the email.  

  3. Customer journeys: Select this category if you want to evaluate (a part of) the customer journey/proces. 

  4. Customer relationships: Select this category if you want to evaluate the relationship between your customer and your company

Create a form name that is clear, short and recognisable. 

Important note: The first question in the Email Satisfaction category is always fixed and can't be changed (otherwise results aren't comparable).

Asking about Sensitive Personal Data ('bijzondere persoonsgegevens')

Please note that, by law, it is not permitted to ask a respondent about sensitive personal data, such as;

  • Religion or belief

  • Race

  • Political preferences

  • (State of) health

  • Sexual life

  • Union membership

  • Criminal record

The citizenservice number (bugerservicenummer of BSN) is unique and traceable to a certain person and therefore considered sensitive personal data as well.

An organization may not make use of Sensitive Personal Data under any circumstance, unless there is an exception by law.

Next step: How to Write Questions and Answers

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